For someone who is just starting up, Google Analytics is in itslef a large playground – let alone figuring out where to see events data in Google Analytics. People generally limit themselves to looking at the Page Views, the Bounce Rates and maybe the User counts. But Google Analytics is a far bigger and gives a lot more information about a lot many other items, let alone these three. On the top of this whole lot of data, there are events. Events could be definied as “actions” taken by a user on your webpage. These actions could be as simple as a clicking an “Add To Cart” button or scrolling down your webpage. In fact if you have reached this question of “where” to find the data, you have already read about tracking events. In any case, if you would like to learn about how to use Google Tag Manager to create events, please click here.
So coming back to finding out where to see events data in your Google Analytics that is fired by Google Tag triggers, please see the steps below:-
On the Dashboard of your analytics account, find the menu option called Behavior and click it
Clicking it would open up a list of sub-options such as Overview, Behavior etc. Look for an option titled Events and click it
Clicking on Events would open up yet a few more sub-options. Click on the first one, Overview
Scoll to the bottom of the pane on the right to the section titled “Event Category”. The events and their counts would be listed underneath.
The event categories correspond to the Category that you created in your Google Tag.
Interestingly, you could change your Category name in your Google Tag so that the numbers look a lot more recognisable where they correspond to a particular event.